WARNING
to Home Based and Small Business Who Want to Buy
Television Cable Advertising
by: Dr. Letitia S. Wright, D.C.
Most small businesses will not even try to advertise on
television. It’s too expensive and the audience is too
broad. The ads on television are not targeted enough.
Think back to the last time your entire family was
gathered around a television set. It was fun family
time, but think of how different each member of your
family is. The children at different ages want different
things. The parents depending on their age and
occupations could be concerned with wildly differing
issues. Was there a grandparent or aunt or uncle there
too? Each person has entirely different attitude and
interests, yet the commercial was tailored for only one
person out of that group. The message is wasted on the
rest of the family who don’t care about the product or
the problem it solves.
There are ways that a
small business and even a home based business can get on
television and get their message to the market they are
after. First of all, know your client. Know everything
you can about who you are selling to. If you think your
product is for everyone, this article will not help you.
If you know everything about your target market, you
will know where to find them. Where they hang out, what
they read, eat, wear and watch. Who influences them, who
angers then, who inspires them, who informs them. That
where you want to be also. On television, check out the
shows and cable channels that speak to your audience.
For my show, The Wright Place TV Show, Lifetime, O
network and WE channel are where a lot of my viewers
will also be.
Copyright 2005 - Dr.
Letitia Wright, D.C.
