Plasma flat screen technology consists of hundreds of thousands of individual pixel cells, which allow electric pulses (stemming from electrodes) to excite rare natural gases-usually xenon and neon-causing them to glow and produce light. This light illuminates the proper balance of red, green, or blue phosphors contained in each cell to display the proper color sequence from the light. Each pixel cell is essentially an individual microscopic florescent light bulb, receiving instruction from software contained on the rear electrostatic silicon board. Look very closely at a plasma TV.Plasma TVs, you're actually selecting between two competing technologies, both of which achieve similar features (i.e., bright, crystal-clear images, super color saturated pictures) and come in similar packages . To complicate the decision-making process further, price and size are two previous considerations that are rapidly becoming non-issues as LCDs are now being made in larger sizes and at competing prices with plasma TVs.