The 2009 entry-level LH30 series of LCD TVs re-establishes LG as the king of picture controls. Last year the company offered the most extensive suite of user-menu color adjustments available and this year there's even more to tweak--from gamma targets to color filters to a Picture Wizard, designed for nonexperts, with built-in test patterns that actually work. The end result is highly accurate color. But other major picture quality factors, namely black level and screen uniformity, are generally beyond the reach of controls, and in the LH30's case those two factors weigh heavily. Nonetheless, if you want a high degree of color accuracy and customization in an otherwise basic LCD TV, the LH30 is mighty appealing.