7 Ways
Television Influences Your Prospects Behavior, And How
To Leverage This Into Money In Your Pockets!
by: Craig Garber
Did you know, that television -- the persistent purveyor
of pop culture here in America -- shapes a LOT of your
prospects behavior patterns?
Here, listen to this:
1. The average US home
has the TV on for 7 hours and 40 munites a day.
In case you're
wondering, that means by the time a child is 18 years
old, they've already been exposed to 50,367.6 hours of
television!
Sheesh!
2. The average amount of
television the average American watches, is over 4 hours
a day. (that's 17% of your life, by-the-way)
Likewise, this means the
average American has actually watched over 26,280 hours
of TV by the time they're already 18 years old.
3. 50% of all US
households have 3 or more TV's in their house.
4. (And this one was
amazing) 45% of all parents say if they have something
important to do, they'll use the TV to occupy their
children! (Whatever happened to books, or arts and
crafts?)
5. 54% of children
between ages 4 and 6 said they'd rather watch TV than
spend time with their fathers! (Gosh, I hope my daughter
wasn't participating in that survey...)
6. 40% of all Americans
watch TV while they're eating dinner.
7. And lastly, on
average, sadly... parents only spend 38.5 minutes a week
having a meaningful conversation with their children.
No doubt then,
television is a HUGE part of American life. In some
cases, it's even more important than having a
relationship with your children, for goodness sakes.
You'd have to assume
from reading through these statistics, that people are
planning meal times around what's on TV... they're
spending a good amount of brain-power trying to make
sure "this" show gets taped or recorded at "that"
particular time... and they're probably spending more
energy watching David Letterman than making love.
Which is very VERY
tragic of course.
One thing TV doesn't do,
is... it doesn't tax your attention span.
You get entertained a
little... and then you get some relief in the form of
commercials.
You hear a little bit
about your topic... and then you go and grab some ice
cream.
Because of this, if your
sales pitch isn't giving your prospect the same sense of
"relief" -- either in your story or in your presentation
-- then your prospect is going to do the same thing you
do, when what you're watching, no longer interests you:
They're going to grab
their remote and click to another channel, which in this
case means...
They're going to toss
your sales pitch straight into the garbage can!
And above all else, you
certainly DON'T want them to do this, now do you?
So next week, to make
sure this doesn't happen to you, I'm going to tell you
"5 Ways To Give Your Prospect A Much-Needed Break In
Your Sales Copy!"
Now go sell
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the
prior archives you've been missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know
someone who could benefit from this tip, then do the
right thing and forward this tip on to them, right NOW!
